Originally used by the army, the famous tennis cotton and rubber used was then reinvented in 1978 by the Bensimon brothers. This made it is easy to care for, as you can throw it in the washing machine and dryer.
The Bensimon shoe has become the everyday fashion accessory over the years, unavoidable in all seasons and worn by all. Iconically, it has continuously reinvented itself over time through a wide range of colours, a vast catalog of materials and prints all more unexpected than the others.
An inexhaustible source of inspiration from travel is at the heart of all the collections designed and developed by Serge Bensimon and his team. A timeless and emotional imprint that distinguishes each of the tennis or ready-to-wear pieces of the brand. It is with the same requirement that the design objects that decorate the shelves of the concept stores of the mark are selected. This is the recipe for the brand’s bold and colourful universe.
Each collaboration is the fruit of chance, encounters and favourites. Each one of them testifies to the desire of Serge Bensimon to combine his imagination without limit with that of the creators and the brands that touch him. Far from limiting itself to tennis and fashion collections, it constantly plays and reinvents the lifestyle universe which makes its identity through collaborations as diverse as varied.
Bensimon is perfect for those summer days in the park, playing tennis or for exploring a new town. Fans and customers of the shoes include Liv Tyler, Natalie Portman, Jane Birkin, Naomi Watts and Camilla Parker Bowles.
Discover Bensimon here – www.bensimon.com