As a founding member of Parley, adidas is launching a new line of trainers, the adidas Ultra Boost Uncaged Parley. Parley’s mission is to raise awareness on the vulnerability that the ocean faces, this ingenious partnership is to transform ocean plastic pollution into high performance sportswear.
“We believe the power for change lies in the hands of the consumer – given he has a choice – and the power to shape this new consumer mindset lies in the hands of the creative industries.” – Parley
Not only have Parley and adidas created a high performance trainer, they have also designed the first environmental friendly football shirts for Real Madrid CF and FC Bayern Munich.
adidas Ultra Boost Uncaged Parley
The 95% eco-friendly shoe has a natural rubber STRETCHWEB outsole which provides all-weather traction, while a full-length boost midsole has been added to help you run for longer with less fatigue. The eco-friendly trainer has been produced with recycled plastic gathered from the Maldives.
With the Ultra Boost launching on 15/11/2016, the collaboration has committed to creating a minimum of 1 million pairs by the end of 2017. With a long standing partnership between adidas and Parley now established, be sure to keep up to date with future product launches by following #adidasparley
“SPINNING THE PROBLEM INTO A SOLUTION. THE THREAT INTO A THREAD. #ADIDASPARLEY”