With the launch of a ground breaking new initiative, Nike is paying tribute to women athletes with a new collection titled the Nike Beautiful x Powerful Collection. The first range of its kind drew inspiration from the first-ever women’s Olympic marathon champion, Joan Benoit Samuelson.
In every sport, there’s always a select few who push boundaries and change the way we look at competition. Back in 1984, Joan Benoit Samuelson was one of those few – changing Marathon running forever after capturing the first gold in the event.
She has inspired countless women to reach their goals, igniting the perfect storyline for the new Nike Beautiful x Powerful Collection. The collection embodies the competitive spirit that fueled JBS for a luxurious Black Leather Collection of footwear.
The face of the campaign is model and fitness enthusiast, Isabel Goulart. The Victoria’s Secret model, who served as Brazil’s ambassador for the Olympic Games, has a well known passion for fitness, as seen in the handstands and ab-blasting workouts on her Instagram feed. SportStylist covered a series of her workouts earlier this year – Victoria’s Secret Model Izabel Goulart’s Nike Beach Workout.
Discover how Goulart showcases the collection in the video below.
OWN THE LOOK
Being powerful isn’t just a moment, it’s a way of life.
Pair your new kicks with a bold blend of attitude and style.