HAPPY 1st BIRTHDAY IVY PARK
We can’t quite believe that it has been a whole year since Beyonce dropped her very own activewear brand – Ivy Park. My excitement to this day, still remains the same as a year ago.
Just when you think all is quiet in Queen Bey’s camp she reigns us back in with something twice as amazing as the previous announcement. Earlier this week she dropped a new single and an exclusive video to Tidal subscribers celebrating her and Jay’s 9th wedding anniversary. I am one of those Yonce fans that will subscribe to Tidal’s free membership every time the Queen releases something exclusive to the music streaming platform #obsessed
Not that you have to convince me about her activewear line, as a gym goer who wears her collection I know that it is extremely comfortable, but what I really love about it is that Beyonce actually wears it herself. Brilliant self promotion and great brand ambassador!
So below, to celebrate Ivy Park’s birthday and Beyonce’s greatness are a few of my fave images of the co-founder rocking her own line.
Beyonce in Ivy Park
PC ‘s – IvyPark.com & Beyonce.com
Ivy Park New Collection
Discover the new collection here.