Speedo has launched a new swim programme – MAKE 1K WET – designed to inspire people who run as part of their fitness routine to get in the pool. The initiative helps runners to become fitter and stronger while enjoying the benefits of a full body workout through swimming.
Working with Game of Thrones star Nathalie Emmanuel, Speedo’s MAKE 1K WET campaign demonstrates how easy it is to improve your fitness through swimming. Nathalie recently got back into swimming after learning to dive for a film role, which inspired her to read up on the benefits of swimming for running. She has since been spending more time in the pool with the help of Speedo MAKE 1K WET coach Annie Emmerson and French Olympic swimmer Florent Manaudou.
“I’ve never been the most confident in the pool, but by following the MAKE 1K WET training plan I’ve already seen huge improvements in my fitness. By learning a few simple skills I’m much more capable in the water; I feel stronger, I’ve got more energy and I’m sleeping better. What’s more, I’ve seen how swimming has helped my overall fitness, I can now run harder and faster for longer.”
Designed by former ITU triathlete and duathlete Annie Emmerson, the MAKE 1K WET programme features a series of simple 1K swim training plans from beginner to advanced level, catering to people who are running anything from 5K distances or marathons. Using her experience and skills, Annie has devised the programme with the aim of providing runners with a new challenge to aid their running.
Annie on the programme:
“The MAKE 1K WET programme breaks down barriers for runners of all abilities, whether you run competitively, for fitness or fun. We know runners are mileage driven beings, so it’s a great way to showcase that you can achieve just as much through swimming as running. We want runners to challenge themselves to get in the pool to make 1k wet and see the benefits for themselves.”
So if you are keen on mixing up your workout routine and taking the plunge into the pool, why not give MAKE 1K WET a go? Click here to find out more.