Today Speedo has launched Swim Generation which is a global initiative to help reduce the unfortunate act of drowning. By collaborating with experts and life saving support projects across the globe, Speedo is donating time, money, kit and expert information to put a stop to this common problem and raise awareness and ultimately save lives.
It only takes two minutes to drown and exactly one thousand people’s lives are taken this way on a daily basis. With such harrowing stats like this, Speedo has created three core principles to help build resilience and to put a STOP to unsafe swimming.
Swim Generation aims to teach children basic swimming, swim survival, water safety and safe rescue skills. This helps decrease the risk of drowning in targeted communities because of increased awareness for the need of safety around water and basic swim skills to enable survival/rescue.
Swim Generation helps introduce children and youth to career opportunities in the swimming, water safety, lifeguarding and drowning prevention sectors. This increases awareness of drowning prevention and improves access to employment opportunities in the swimming / water safety sectors.
Swim Generation introduces swimming and water safety to children at a young age to help build lifelong passion and develop communities passionate about swimming as a life skill.
Anyone, anywhere has the right to swim, and with the right precautions and swimming lessons you are reducing the risk of drowning by 88%.
Ways to get involved with Swim Generation
Start a ripple
- Start a conversation about the Swim Generation campaign
- Share your support on social media
- Make people aware of these statistics by sharing a story
Make a wave
- Donate to a Swim Generation Community
- Learn life saving skills for yours and other people benefit
- Volunteer your time
Turn the Tide
- Complete a sponsored swim
- Become a qualified life saver and/or lifeguard
- Be an advocate/activist for safer swimming
Lets come together with Speedo to create a community and put a STOP to drowning and unsafe swimming!
For more information please visit Speedo.com