We were interested to hear that adidas had launched a new women’s specific running shoe called the PureBOOST X. What makes it women’s specific you ask? According to adidas it a petite, adaptive silhouette that wraps around the foot and rests on on a full length bed of thousands of energy infused BOOST™ foam capsules. This results in a high performance, high fashion running shoe exclusively for women.
Jennifer Thomas, Senior Director for Global Brands, Running says, “The most common feedback we received during our years of working with female athletes was the desire for a running shoe with looks to keep up with the energy of its performance. PureBOOST X is a product of innovation and style working in perfect harmony to meet the demands of today’s versatile female athlete.”
One of the design aspects that stood out for us what the floating arch. This is to allow the shoe to hug your foot from heel to toe and the stretchy outer sole is designed to flex at any point so that your foot maintains its natural motion as you run.
Overall we think the PureBOOST X is an elegant shoe that hasn’t compromised on style but also delivers the performance we need in our active lifestyles. These days we need a shoe that can keep up with us and the PureBOOST X seems set to do the job. The shoe is also available in black and in this awesome floral print that would certainly brings some smiles to our miles and will look epic as spring starts to takeover from winter training!