In an unconventional collaboration between one of London’s favourite fashion forward activewear brands and a tattoo studio – you have the new exclusive Sweaty Betty X Sang Bleu London Edit.
The collection is made up of 11 street style inspired pieces, with the iconic SB London edge style incorporated. The capsule collection only has 100 items of each piece selling online and selected stores (King’s Road, Shoreditch, Harrods and Soho), so be sure to get your hands on the limited edition before it sells out.
I got a tattoo from Sang Bleu a few years ago and when we were researching the SS17 collection noticed the similarity between their designs and the sacred geometry in Moroccan roads. These exclusive tattoo motifs add the extra edge to these street inspired pieces.”
Stephanie Bransher, Senior Designer
Each piece celebrates everything from embroidery to bold seamless mesh all keeping in tune with the tattoo motif.
Sang Bleu tattoo studio is based in Dalston and was established by art director and tattoo artist Maxime Plescia-Buchi. Sang Bleu is a special place as it is not only a tattoo studio but also a publishing house, fashion line and creative agency. With clients such as Kanye West and FKA Twigs, its safe to say his designs are in high demand.
Shop the Collection