To celebrate the biggest sporting event of the year in Brazil, the Sweaty Betty 11-piece limited edition London Edit follows British athletes on their journey to the podium. On the eve of the opening ceremony, Sweaty Betty Founder and Creative Director Tamara Hill-Norton shared the inspiration behind this innovative collection.
Inspired by her time in Rio last year, Tamara wanted to ensure these limited edition pieces were more than your average activewear by adding a Brazilian edge. Looking back to the sixties when Rio was in its heyday, she designed the London Edit with a real vintage vibe including retro shapes and cut-out details. Particularly excited about the swimwear, Rio’s Ipanema beach is one of the Sweaty Betty Founder’s favourite places so she wanted it to have a real surfer girl vibe.
Proud to be British, the entire collection is designed in patriotic red, white and blue shades. The colours and silhouettes recall London’s Carnaby Street in its prime, the peplum jackets and flared shapes wouldn’t look out of place on the it girls of the day. They have included a seriously cool laser cut Union Jack detail – this is not quite on a Spice Girls level but the Stadium Over Tee layered over leggings has to be one of the best ways to fly the British flag.
In true Sweaty Betty style, each piece is as high performance as it is beautiful. They have used their most technical, sculpting and sweat-wicking fabrics to create one of a kind designs that perform equally on the track as the street (though you’d be brave to wear the tri-suit out of the water). Performance fabrics add a futuristic edge to the collection, bringing it firmly into 2016.
Shop the limited edition London Edit from 04/08 with only 100 of each item available, act fast and then share your style with #SweatYourStyle.