Sports brand PUMA has launched its “24/7” campaign, the brand’s newest performance proposition for men, featuring Lewis Hamilton. As the newest addition to the PUMA family, the four-time Formula One World Champion will showcase the men’s training division, which redefines the brand’s performance concept in a time when workouts are no longer constricted to the weights room.
Lewis Hamilton is the perfect embodiment of the 24/7 training proposition. With his unending travels and busy schedule, he demonstrates just how necessary it is to have a wardrobe that performs from the gym to the street. PUMA has recognised that the city itself can be the gym, track and stage all day, every day, which is how “24/7” came about. The streetwear line is built to perform. Product designs feature a fusion of high performance training technologies with streetwear styling to create the most flexible collection to date.
“For me, training is one of the most important aspects of my life, I don’t just do it to be fit, but because my job requires me to. Before every race I need to be shedding pounds, this completely makes the difference between winning and losing. I think it’s so dope to be part of not just the PUMA family, but this campaign, which aligns 100% with who I am,” – said Lewis Hamilton
PUMA’s newest brand ambassador showcased his training skills at the first ever Global Team Faster Summit in LA. The event brought together over 100 PUMA global trainers to participate in a full brand experience featuring street fitness workouts and classes that encourage personal hustle.